Why Principles?

A principle-based approach fundamentally differs from a rules-based approach, focusing on overarching guidelines rather than rigid steps or quantifiable targets. Principles offer a framework for decision-making and adaptation, enabling flexibility across different contexts, whereas rules and metrics often bind individuals to specific actions or outcoes. By focusing on principles, teams and organisations are encouraged to think critically about intentions, underlying values, and the "why" behind decisions rather than simply following a checklist or aiming to meet predefined targets.

In contrast, a rules-based system stifles creativity and responsiveness, assuming that the same rules can be applied universally, irrespective of varying circumstances. While helpful in tracking progress, Metrics can sometimes narrow the focus to quantifiable outcomes at the expense of understanding the broader purpose. Over-reliance on metrics can lead to gaming the system—where actions are taken merely to hit targets without delivering real value.

Much like double-loop learning, a principle-based approach encourages continuous reflection and adjustment. It fosters agility, allowing individuals and teams to adapt principles to their unique environment. This adaptability is crucial in today's fast-evolving business landscape, where rigid adherence to rules or metrics may fail to capture the complexity and nuance of real-world challenges.

By focusing on core principles, such as collaboration, transparency, or customer focus, teams can better align their actions with the organisation's broader goals rather than simply checking off tasks or meeting superficial benchmarks. In this way, the principle-based approach ensures that the "why" remains central, guiding meaningful actions and outcomes that are responsive and sustainable.