Objectives

Translate the Strategic Policies into one of more objectives Express goals and intents; Are aggressive yet realistic; Must be tangible, objective, and unambiguous; It should be obvious to a rational observer whether an objective has been achieved. The achievement of an objective must provide clear value for the company

watch out

Are there too many or too few? What impact will they have? Why should anyone care? Can they be clearer or more concise? Why is this important to us? How long will this objective last for?